How Adobe products can fulfill your
digital transformation void

Digital transformation is in Adobe’s DNA. Digital transformation is a challenge that every company in the experience era must face.

Achieve digital transformation today!

Adobe has been focused on customer centric transformation since the beginning. Customer experience management (CXM) is the next stage of the customer-centric business transformation. It is a grand orchestration of customer experiences (CX) involving all touch points and stakeholders relating to customer journey.
Digital customers are ever-evolving, they demand great attention and personalization. They like simple yet beautiful and compelling experiences. Businesses that can deliver on these demands will earn their loyalty lead to growth.

Adobe experience platform, allows you to centralize and standardize customer data and content from any system to improve the design and delivery of customer experiences.

Here is how Adobe products aid multi-dimensional
transformation across all aspects of customer journey.

Adobe Experience Manager

A powerhouse combo for your content and digital asset management requirements

AEM empowers you to populate personalized content-led experiences on a large scale faster than ever before. It makes digital asset management effortless with the power of a robust and comprehensive content management system.

AEM has been named the leader in web content management in Gartner’s 2019 Magic Quadrant for Web Content Management (WCM) for the ninth year in a row.

With Adobe Experience Manager, you can quickly create personalized experiences that deliver across every channel.

With AEM you can

  • Quickly author and design experiences
  • Create personalized experiences
  • Manage delivery across channels
  • Track and measure performance

With Adobe Experience Manager, you can ensure that your content is consistent and personalized for each customer. You can create and manage your digital experience across all channels with automated tools that make scaling effortless. Adobe Experience Manager Assets gives you automation and smart tools to quickly source, adapt and deliver your assets across audiences and channels.

Adobe Analytics

Data can come from anywhere, insights come from Adobe

Adobe Analytics gives you fast processing, versatile reporting, predictive intelligence and much more. Adobe understand what it takes to create intelligent, data-driven customer experiences.

Adobe Analytics does more than other analytics platforms that limit what you can do. It provides the foundation you need to not just analyze data for insights, but to start acting on those insights in real time - and start taking steps toward becoming an insights-driven business.

Insights matter, actions matter

Adobe analytics gives you both!

Today’s customers are mobile, they use wearables and IoT. Their interactions with business are omni-channel and multiplatform. With the right channel and marketing analytics, each of these interactions is an opportunity to deliver a great experience and gain intelligent insights. From basic web tracking to predictive analytics adobe fosters a culture of insight where data is infused into every action, on every platform.

Adobe Target

Test and optimize digital experiences

Find the individual in the haystack—and then delight them. Adobe Target empowers you to personalize experiences at scale, with automated offers and recommendations by the millions.

Target’s robust testing environment and large-scale automation capability enables your enterprise to optimize your experience to meet your customer’s wants and your business goals.

With Target’s AI and machine learning, powered by Adobe Sensei, you can test and personalize experiences at scale and optimize experiences by the thousands and millions. You can know what your customers want and give them exactly the same.

Adobe Campaign

See the whole customer journey on a single screen

With Adobe Campaign , you can make most out of customer data to create, optimize and deliver omni-channel dynamic campaigns — through web, social media, email, mobile, off-line channels and more.

Adobe Campaign enhances speed, efficiency and personalization of your campaigns by connecting cross-platform marketing and integrating with other powerful technologies from AEM and Creative Cloud.

Adobe Audience

Reimagined audience segmentation and management

Adobe’s best-in-cass data management platform enables your marketing team to create and activate the best audiences on any channel or device.

Taking action in real time can make the difference between gaining a customer for life or losing them to a competitor. Right action at the right time is the key to campaign success. Audience Manager quickly brings in data, delivers up-to-the-minute insights and activates segments in real time to deliver incredible experiences. A perfect tool to accelerate your data to real-time action. According to Forrester, Adobe Audience Manager helps brands improve conversion by upselling current customers by 42%.

With creative cloud, experience cloud and document cloud, Adobe helps you to create amazing content, harness the power of your data and accelerate your business processes.

At Tekno Point , we master digital transformation led by Adobe Stack.

With
100+ tech veterans focused on
Adobe practice

experienced leadership
with over
12 years
of background

in Adobe and indigenously developed tech tools that orchestrate Adobe’s capability, we are a partner of choice for Adobe implementation and value maximization.